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A new study from the University of Minnesota discovered that male spending is tightly correlated to the scarcity of women. Whenthere are fewer women around, men are more apt to spend more. In thefirst of two experiments, men read news articles that described the local population ashaving either more men or more women. Then they were asked about spending and savinghabits in that scenario. In the case in which women were scarcer, men said they’dsave 42% less per month and borrow 84% more. Separately, men were shownphotograph sequences with differing ratios of men and women in the pictures. Then theywere asked to choose between taking $20 now or $30 in a month. Again, in the caseswhere women were scarce in the photos, men opted for the money now. Thehypothesis here is that decisions aren’t made on a conscious level. The men were notmade aware of the scarcity of women and the mere sight of more men subconsciously madethem impulsive, competitive and flipped the urge to spend morenow. In the real world, the same proved to be true. After examining the sex ratios of120 U.S. cities, researchers found that single menhave more credit cards and higher debt levels in cities where the sex ratios indicatefewer women.Conversely, women’s spending ratios didn’t change, butthey did overwhelmingly agree that men should spend more on their dates andValentine’s gifts when they’re in the majority. Continue Reading
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