If the deluge of products that arrives on our desk every month is anything to go by,it’s safe to say that men’s grooming is big business. From small startups tointernational brands, everyone is jumping on the grooming bandwagon in hopes of making aquick buck. And, in an effort to sort the practical from the pointless, we’veslathered ourselves in unguents, doused ourselves in potions and shamelessly fumigatedseveral rooms with fragrance. Here’s the best of September 2012. IOMA SkincareLearn more hereIOMA is the unlikely brainchild ofJean-Michel Karam, the clever chap who pioneered MEMS (Microelectromechanical Systems)technology for the avionics, optical communications and medical fields. To you and me,that’s the technology that allows your iPhone to rotate its display or that makesyour car deploy an airbag when you hit a tree (handy!). The founder’s foray into theworld of skincaremight therefore seem a little inconsistent, to say the least. His careerchange is less random than it might first appear: IOMA’s skin analysis and productline are underpinned by exactly the same technology as Karam's other endeavors. This time,the clever MEMS tech appears in the form of skin analysis devices that can measure up to20 parameters, including water loss, UV damage, bacterial activity, wrinkles, redness andtemperature. The printout that follows contains a bespoke prescription filled withspecific IOMA-branded unguents that can be mixed at the counter (and there are 8,742potential prescriptions, so rest assured you won’t get the same productrecommendations as your girlfriend). Readings are saved so that you can trackyour progress and have your prescription tweaked every time you swing by the IOMAconcession for a top up. IOMA’s own products can be purchased with or without theanalysis (it’s free, quick and considerably less traumatizing than a visit to adermatologist) at Saks in New York and Beverly Hills.Men’sSkincare Line by KORRESLearn morehereAfter some 15 years in the business, the homeopathic heroes at KORREShave reworked their entire men’s line (and given the packaging a suitably trendymakeover to boot). The six-strong line of products combines medicinal herbs with Greekflora and food ingredients to create "clean" yet clinically effective solutions for men.There’s no trace of mineral oils, silicone or propylene glycol in the exhaustiverange, which includes an absinthe shave cream, a marigold and ginseng aftershave balm, anda magnesium and wheat-protein hair-strengthening shampoo.MoisturizingSoft Cream by Crème de la MerPrice: $150 for1oz.Buy it here Better known as the super-luxe brand of choiceamong suspiciously ageless ladies who lunch, Crème de la Mer has launched a lighter(and comparatively more affordable) male-friendly variation of its original formula.Expect the same restorative marine formula (concocted by an aerospace physicist to heal acase of severe burns, we’ll have you know) but without the sheer weight of theoriginal creme. More of a mousse than a cream, really, and one that lives up to thebrand’s untouchable reputation. Ideal for mature gentlemen or those who suffer fromdry or sensitive skin. Hide the jar not out of shame but because the woman in your lifewill probably try to steal it.Aqua Universalis Shower Cream by MaisonFrancis Kurkdjian $50 for 5 fl. Oz Buy it hereFrancis Kurkdjian, the nose behind Jean PaulGaultier’s landmark Le Male fragrance (1995), went solo some years ago. Hiseponymous maison has spawned a line of innovative fragrances, including cultconcoction Aqua Universalis, which, up until now, we were particularly fond of in itsquirky washing detergent format. The sunny and fresh scent now comes as a (moreconventional) shower cream. The signature Sicilian citron note is heightened by bergamotand softened with a sweet undertone of orange. Instantly upgrades your precious showertime. Continue Reading

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